GetResponse TOP 10 TIPS How to run your business online in 2021
- Go fully remote
The future has arrived and it’s time to get your
business ready by using tools that empower you to
effectively work online. You can connect with your
audience and set up a seamless online presence
easily, even if it’s your first time! With the
connectivity of email marketing and power of
marketing automation you can set up the whole
process to work for you! Connect directly to your
customers (and team) with webinars to keep that
personal touch even when they’re all working
remotely.
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- Simplify
Make things easier for yourself and your wallet —
you don’t need to hire a team of costly developers
to code landing pages and manage your marketing.
You can do it all in-house by utilizing existing
tools while still being able to create visually
appealing and high-converting landing pages and
emails. By utilizing professionally designed
ready-made templates and fully customizable
landing pages that are easy y tailored to your
brand, you can work like a pro while saving time
and money.
- Know your audience
Knowing who your fans are, where they live and
when the best time is to reach them makes your
marketing efforts more impactful. By segmenting
your audience you can personalize and target
messages and product offers to the right people.
To make it even simpler for you, GetResponse’s
perfect timing tool makes sure your emails get
delivered when people are most likely to engage
with them — wherever they are in the world!
- Go visual
From photos to videos, infographics to gifs,
peoples are engaging with visual more than text.
If you haven’t already, it’s time to start creating visual content,
especially video. A multifunctional way to create video content is with webinars,
where you can talk directly with your audience,
engage them in Q&A, and even simultaneously live stream on YouTube or Facebook.
Once the webinar is complete,
you can embed video clips on your landing pages to serve as additional content for visitors.
- Personalize and give them personality
Use data to determine your audience’s behavior so
you can deliver content that is personalized just for
them! With marketing automation, you can set up
automated messages triggered to send based on
customer actions, views, and reactions to make sure
your messaging resonates with your audience.
You can collect information on your audience
through web forms on your landing pages,
surveys in webinars, and by creating a marketing
automation workflow tailored for your audience.
It does the rest Of the work for you!
From photos to videos, infographics to gifs, people
are engaging with visuals more than text. If you
haven’t already, it’s time to start creating visual
content, especially video. A multifunctional way
to create video content is with webinars, where
you can talk directly with your audience, engage
them in Q&As and even simultaneously live stream
it on YouTube or and Facebook. Once the webinar
is complete, you can embed video clips on your
landing pages to serve as additional content
for visitors.
- Guide customers to you
Generate more leads and get new customers by
driving traffic with an automated conversion
funnel. Whatever you want to accomplish, there’s
a funnel for it! Need to have more leads? Set up
a lead funnel and collect those sign-ups! Want
more sales? Put a sales funnel to work and leads
will become customers and loyal fans in no time!
Want to share your expertise and monetize your
knowledge? A webinar funnel will help get people
signed up for your webinar, where you can teach
a class, give expert tips, or even talk about products
and offer exclusives for those in attendance.
- Connect with webinars
The use of live streams and webinars is continuing
to increase because people are at home now more
than ever. Have you explored the possibilities with
webinars yet? There are many options for how
to make them work for you! You can easily set-up
a paid webinar to monetize on the knowledge
you share or offer a free webinar then upsell
attendants with relevant content, like a course
or ebook. You can even make your webinars
available on-demand so people can watch it at
their convenience. These on-demand webinars may
then also serve as a library of insightful content (that
you can be offered as exclusives or packaged to
monetize).
- Integrate with ease
Connect the tools you love and rely on using easy
integrations so you can get things done without
toggling between platforms and tabs. You can
integrate Asana with Slack, HubSpot with Google
tools, Hotjar with Optimizely, or GetResponse
with Zapierto tick things of your list. Except for the
improved productivity, integrations help you to
share business information easier, access data in
one place, and have a one-stop service for your tools.
All this for faster growth of your business.
- Experiment and evolve
Experimentation is a must in marketing to stay
current and understand what works best with your
audience. Testing provides you with information
that is not based on guesses or best practices but on
facts. Can’t decide which headline you like best?
Try them all and the data will tell you what your
audience likes! Ultimately, tests improve your
conversion rates, and by using the version that works
better for your audience you increase your profits.
Current email marketing and landing page platforms
offer this functionality as a built-in feature, so you
don’t have to do any calculations by yourself, just
set and forget until the results are in!
- Let your business thrive online!
Why would you waste your time and money
learning multiple complicated tools? There’s no
need! To run your business online and watch it
grow use the simplified, intuitive, all-in-one tools
offered by GetResponse. No matter your level of
experience, you’ll be able to focus on what matters
while your business grows!
