4 Mistakes to Avoid When Optimizing SEO
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| 4 Mistakes to Avoid When Optimizing SEO |
Search engine optimization (SEO) refers to the strategies used to improve your website’s search rankings in the major search engines, like Google, Bing, and Yahoo. It can be an extremely time-consuming process, though, and if you do it wrong you could end up with worse results than when you started! Follow these four steps to avoid common SEO mistakes and ensure that your SEO campaign yields the highest possible ROI.
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3. Don’t create a fake connection
4. Don’t Try to outsmart Google
5. Conclusion
Don’t be spammy
Being spammy is one of the biggest things you can do wrong when optimizing your SEO. Search engines are incredibly good at knowing when you’re doing something bad, so don’t try it. Your content should add value to your readers; if it doesn’t, they won’t come back for more. If all you can see yourself writing about is how great your product or service is, stay away from SEO until you know more about what makes a good post in that field. Think long-term instead of short-term. Many entrepreneurs forget that their website is supposed to benefit them long-term rather than help them pay rent next month. Keep in mind why people go to websites: they want information. Never sacrifice quality for quantity – and never be afraid to cut off less relevant links or pages on your site even if it means losing some traffic! Be smart! There’s no need to rush into SEO by just throwing keywords everywhere; remember Google isn’t stupid. In fact, Google has gotten smarter over time. What used to work well may not work now (and vice versa) so always make sure you learn everything new you can about search engine optimization before trying anything with your sites/pages. Always look at different metrics as well—while keywords are an important aspect of SEO, traffic numbers also matter a lot too!
Don’t be too long-winded
One of your main goals when optimizing for search engines is to keep your site’s content digestible and relevant. A study published in The Journal of Marketing Theory and Practice found that most searchers spend less than two minutes on a website before moving on—and they don’t come back. So how can you keep them interested? Be short, sweet, and to the point with each piece of content. Don’t fill an entire page with text; have subheadings throughout your post, rather than one giant block at the top or bottom. Use bullet points and numbered lists for more concise information. Also, consider breaking up long chunks of text into separate pages, so users have multiple pages to scan without getting overwhelmed by what seems like endless paragraphs. Keep in mind: Google may penalize sites whose content isn’t optimized for mobile viewing. As such, some experts suggest using media queries (which allow webpages to respond differently based on screen size) and responsive design (which creates sites that automatically adapt their layouts based on device) when designing your website so it delivers optimal results across all devices. If you need help creating more responsive websites, contact Webby Monkeys today. We know digital marketing inside and out—we specialize in helping businesses create mobile-friendly websites that optimize user experience, which leads to higher conversions rates and customer satisfaction.
Don’t create fake connections
Search engines have evolved a lot in recent years, and it’s now much more difficult to take shortcuts. However, you can still optimize your site and boost your rankings—without resorting to spammy tactics. Make sure you create a strategy and stick with it: you don’t want to game search algorithms by switching up your methods on a whim. Also, don’t create fake connections: if you link to yourself too often, or from domains that are only connected through links pointing back at each other, Google is going to know what you’re doing—and they aren’t going to like it. Create real relationships with other sites, but be judicious about when you apply them; again, Google is aware of these practices and won’t respect them if used too aggressively. Of course, be careful not to go overboard; there’s nothing wrong with linking between related sites (think support forums), as long as you do so legitimately and appropriately! The word digital occurs once. The word search occurs once. The word engine occurs twice. The phrase search engine optimization occurs once. The words gaming, switch, and whim occurs once each. The words intentional, node, and -wide occur once each twice.
Don’t try to outsmart Google
Yes, many digital marketers out there will tell you that your website will rank higher if you over-optimize for a certain keyword (Google dislikes it when people do that). But Google is smart—you’re not. Think about it: Are you better at ranking your own website than Google is? Probably not. By trying to trick Google into giving you a good ranking, you risk getting your site penalized or de-indexed. In other words, playing dirty with search engine optimization tactics isn’t going to get you anywhere but trouble. Focus on providing useful content and using targeted keywords naturally within your content; those are the kinds of tactics that work best in Google. That way, when someone does an Internet search for something related to what you offer, your business and content appear prominently in their search results—and all without any tricks or gimmicks whatsoever. What’s more: This approach will actually increase traffic to your website over time! It’s a win-win.
To summarize, make sure you take note of these common mistakes most new businesses make when optimizing their websites’ SEO by avoiding them yourself! Though they may seem small individually, they’re usually easy to avoid… yet routinely made by even experienced entrepreneurs! As always, if you have any questions or want additional tips about how to optimize your sites’ search engine optimization today… please don’t hesitate to contact me directly!
Conclusion
Your customers are online. Your rivals are online. If you’re not online, you’re missing out on potential business and opportunities for growth. The sooner you realize that marketing your company online is crucial, the better off your business will be. Digital marketing is not a skill you can afford to ignore—not in today’s fast-paced, interconnected world.