The increase in AI has caused convenience to many, but it has also caused concern about the safety of personal information and identity. Recently, several public figures are dealing with the threat of theft And abuse has knocked on the court doors. Such a star is Suniel Shettywho reached the Bombay High Court and sought protection from their personality rights.
Suniel Shetty’s appeal to the Bombay Court
The “Border” actor has chosen a legal path to ensure his security against Deepfake technology. He has requested the honored court to limit the circulation of his and the family’s deepfake pictures and videos over all social media platforms. He urged the judge to transfer an order to take down all unauthorized images from the commercial sites. This includes gaming and astrology platforms. He also requested a measure against products that have used his name and image without his consent for sale.
According to Live Law, Suniel Shetty’s question was heard on Friday by justice Arif’s doctor. Representing the actor was senior advocate Birendra Saraf said: “There are Deepfake photographs and videos that circulate, some show him with his grandchild.” “Real estate and astrological sites use his image. A game website has also presented him. None of this is with his permission,” he continued.
False agents claim to represent Suniel Shetty
The lawyer also told the court that there are several false social media accounts in the actor’s name. Many false agents claim to be Shetty’s representative and are looking for brand assignments. He emphasized that in some cases, platforms identified that the content was false but still did not remove it. After hearing this, Justice Doctor pointed out on AI’s threat and said: “This AI and social media … If not regulated, it’s scary what people can do with it,” he said.The petition contains a request for a John Doe order to prevent unknown devices from abusing Suniel Shetty’s images.
